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Industries

Consumer Goods and Retail

Brands, retailers and distributors winning young, urbanising and value-conscious consumers.

Questions we help leaders answer

  1. How do we reach consumers in fragmented informal trade?
  2. What price and pack architecture protects volume and margin?
  3. Where should we open our next stores?

Consumer markets in Africa and the Middle East are young, fast-growing and fragmented. We help brands and retailers find the growth, reach the shelf and protect margin.

Where we help

  • Category and brand portfolio strategy
  • Route to market and distributor management
  • Pricing and revenue growth management
  • Retail formats and e-commerce
  • Consumer insight and segmentation

Have a decision that cannot wait?

Tell us what you are facing. A senior DISTEX partner will respond within two working days.

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